Blogging Online Can Be Great For Your Business

blogging on a keyboard

How long have you been trying to build a good profitable business? Think of all the hard work and agonizing sweat you put into growing your online business, but still the results still don't seem to be coming or anywhere in sight for that matter. Many online marketers are finding that blogging online is the way to go when it comes to building a reliable business on the net. People are starting to take a different look at blogging. In the past many thought of writing a blog as just a platform to express ones personal views or a means to share their passions.

But nowadays more and more people are beginning to understand the power and potential of a marketing blog as a vehicle to long lasting internet success. Of course many knew of this potential all along and from the beginning were building internet empires by building a blog with the intent to make a living online.


Building a blog and leveraging a blog for profits are two very different things. In order to be an effective blogger you will need to spend some time to develop a loyal following for your blog site. It's not the type of website where you can post some content and just leave it alone. You have to participate in the engagement of your readers, give them a reason to keep coming back. You also have to participate within the community in which your blog's niche resides. Contributing quality content to other blogs, forums and chats rooms that pertain to your blog's subject.


Getting involved this way will make your blog more popular as you begin to establish yourself as a recognized expert on the subject of your blog. When this happens people will share your blog with others. All this free publicity will drive traffic to your blog. Once you are getting steady traffic to your blog you are then in prime position to make money with blog through various monetization models. There are many ways that blogging can enhance your business but today I will share 3 of them with you.


Gaining Public Trust

Who would you rather do business with? Someone you know little or nothing about or someone who has a well established reputation as an expert in their field? Someone who you don't know what you are getting or someone who is well respected and trusted for their expertise by their peers? The more you give people quality content in your postings the more public trust you will gain. This means that people will be less hesitant to take your recommendations and much more eager to buy your products or service. Guess you could say this is real win, win situation. Your blog followers get great information they can use and you get more business


The Value Of Name Branding

If your business is lagging behind the competition chances are it’s because no one knows who you are. More importantly they don't know what you are about. What you want is for people to recognize your name or your brand as the standard in your industry. Why? Because when you have a strong brand it makes the buying decision easier for your customers. People love to buy from a brand that they know. For instance people will drive by dozens of Hamburger stands to get to a Mc Donald’s not because they have the best Hamburger but because of brand recognition. When you are online providing good content and contributing informative post, it boosts your brand. People think of you as the problem solver or the go to guy on all things concerning your subject of expertise. Ingraining your brand into the public mind should be your main goal as a internet business blogger. It is the foundation in which you can build the longevity that will sustain your business for years to come.


Blogging Can Be Very Profitable & Fun

Not only can you sell your products and services but you can also monetize your blog with advertising and affiliate sales. It may be even possible to make more money with your blog than your original business. To top that off if you really have a passion for your subject you will find blogging to be most enjoyable. What could be better than sharing your thoughts and expertise about something you love and masking money while doing it?


As you can see, blogging can be a great way to do business. It may seem like tricky advertising, and it is in some ways. However, it is free advertising that does the same thing as a commercial on television does. It reaches a targeted marketing group and lets them know your company’s name, products, and sometimes offers an endorsement. Overall, it is an effective way to get your business out there. When people have no idea who you are, they are not going to feel comfortable working with you. The better your reputation is, the more likely they will trust you. When you have no reputation at all, they will not trust you either. So, even if you just want to use blogging to build your company’s reputation, it will be worth your while. Give it a try and see what type of results you can get using these tips.

To Your success,

Warren Stanley

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  1. Make money blogging
    5 years ago

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