Many marketers promote their products but should consider how they promote their affiliate programs. If you have a product to offer, you should demonstrate how others can earn online by joining your affiliate network.

For instance, imagine you’ve authored an eBook about greenhouse construction. Simply set up promotions for the actual course about greenhouses. Instead, you want to start an affiliate page or site that teaches people how to make money promoting products like yours.

Some newer marketers ask why they’d want to pay an affiliate 50% commission when they could make the sale themselves and keep 100% of the money. But the problem is, you wouldn’t be pulling in all of those customers that affiliates can bring to your site – so you won’t get 100% of the sale, but you won’t even get the 50% without affiliates.

To recruit the best affiliates, advertise your product in affiliate marketplaces such as ClickBank and WarriorPlus and provide plenty of tools for them to use.

A good starter set of affiliate tools would include:

• Banner and button ads
  
• Articles
• A viral report
• Blog posts
• Keyword lists
• PPC ads

You want to educate prospective affiliates about using the tools and assets to send traffic to your site for sales. By recruiting affiliates, you will have multiple sites directing people to your product. They earn, and you earn.

But to build a solid affiliate program, you have to make it worthwhile for them to promote your product. Dismal commission percentages will not keep people working for you.

Your affiliate program can be set up to pay affiliates either by the lead, the sale, or, in some cases, by having potential customers click on a link. However you set up your program, it has to be beneficial enough to draw them in and keep them promoting for you.